how we doubled online leads in just 90 days for a LUXURY flooring brand
In a market full of repetitive flooring websites, the goal was to create a modern, sophisticated site that showcased premium products while converting visitors into leads and inquiries.
the challenge
Through competitive analysis, we identified a key challenge: creating a digital experience that felt both luxurious and fresh while maintaining seamless usability. The website needed to showcase a wide range of products in an intuitive way, ensuring users could easily explore and find the right flooring solutions. Additionally, with a diverse target audience spanning different age groups, the navigation had to be clear, accessible, and user-friendly, balancing aesthetics with functionality.
01
Phase 1
early stages
First, we identified opportunities to elevate LuxFloors’ online presence and differentiate it in a crowded market through a detailed research.
This research shaped a cohesive style guide covering color, typography, imagery, and layout, ensuring a premium, consistent visual identity fully aligned with the brand’s existing logo.
02
Phase 2
desigining the website
A desktop-first approach guided the design, allowing LuxFloors’ premium flooring products to be showcased through rich visuals, detailed layouts, and elegant typography.
This ensured a refined, high-end experience from the first interaction, with the design later optimized for mobile and tablet.
03
Phase 3
results after launching
In the first three months post-launch, LuxFloors saw a 40% increase in website traffic and a 20% uplift in key conversion actions, including quote requests and calls, resulting in more qualified leads and improved customer satisfaction.
Martina Kai
Founder & Lead Designer
successful projects
View some of our recent successful projects from the portfolio.
